Globo é investigada por suspeita de práticas anticompetitivas
O Cade, Conselho Administrativo de Defesa Econômica, determinou a abertura de um inquérito administrativo para investigar suspeitas de práticas anticompetitivos do grupo Globo. O despacho foi assinado nesta terça-feira (02) pelo superintende geral do Cade, Alexandre Cordeiro Macedo.
As referidas práticas anticompetitivas têm relação com o chamado Bônus de Volume (BV). Resumidamente, é um sistema que devolve parte do dinheiro gasto para as agências de publicidade, o valor varia de acordo com o volume de anúncios. Isso significa que quanto mais anúncios uma agência leva para determinada emissora, maior será o BV, o que acaba concentrando os anunciantes em um determinado veículo de mídia.
Segundo o Cade, a forma como a emissora concede a bonificação às agências decorre de exercício abusivo de posição dominante e induz à fidelidade contratual. Além disso, as cláusulas de bonificação estimulam a discriminação arbitrária entre os adquirentes de tempo/espaço publicitários e dificultam o funcionamento de empresas concorrentes, por incentivar as agências a concentrarem seus investimentos na emissora, como forma de obtenção da bonificação. Outra prática possivelmente problemática do ponto de vista concorrencial é o adiantamento da bonificação
Para evitar prejuízos a este mercado, foram adotadas medidas preventivas para fazer cessar os efeitos anticompetitivos das práticas investigadas. Desse modo, o grupo Globo fica proibido de celebrar novos contratos de plano de incentivo e de realizar quaisquer adiantamentos, seja em contratos vigentes ou futuros, a partir da concessão desta medida.
Informações do site oficial do Cade.
Oba!
Finalmente investigarão algo que o Terça Livre vem alardeando a tanto tempo. Parabéns pelo excelente trabalho Paula. Deus te abençoe tremendamente.
Globo e sua iminente ruína!
Eu acho é pouco! Globolixo sempre exigindo dos políticos aquilo que não tem.
Trocando em miudos, a globo criou um esquema de subornar as agências.
É bem a cara dessa gente.
Obrigado, Fessora.
Grande abraço!
Fique com Deus!
Obrigado, Fessora.
Grande abraço!
Fique com Deus!
acompanhando as notícias, aqui de Porto Alegre.
Globo Lixo, espero que as multa ou punição seja grande!
Acompanhando as notícias, aqui de Porto Alegre.
Globo Lixo, espero que as multas ou punições sejam grande!
Acompanhando as notícias, aqui de Porto Alegre. Globo Lixo, espero que as multas ou punições sejam grandes!
Outrora chegamos ao ponto de sermos fiéis telespectadores/seguidores dessa emissora de TV… passaram-se os anos e sua decadência é notória, quanto mais eles tentam monopolizar, desinformar e agir contra a sociedade e os bons costumes da população, mais e mais irão aproximar-se do FIM desse Canal. Game Over GROBO.
Nao quero so a Globosta e sua afiliadas, quero a Band-CCTV chinesa, quero a Cultura de SP, a Educativa do RIo, quero a Record, quero a Gazeta, todas investigadas e se necessario, perdendo suas concessoes!!!
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