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“Menos brancos”: regra polêmica do McDonald’s e da Coca-Cola para a contratação de funcionários

A rede de alimentação McDonald’s anunciou que se contratar muitos homens brancos perderá bônus com altos executivos. A partir de agora a determinação é priorizar mulheres e “grupos historicamente sub-representados” para os principais cargos corporativos.

Por sua vez, a escritora Celine Ryan, do HumanEvents.com, questionou esse sistema e o chamou de “McQuotas”, de acordo com seu artigo de 19 de fevereiro. 

“Mas mesmo aqueles que valorizam os conceitos de ‘diversidade, justiça e inclusão’ têm repetidamente apontado que esses tipos de taxas de contratação são errados na melhor das hipóteses, e desempenhos vazios na pior, com consequências negativas não intencionais”, escreveu ele a Ryan.

A Coca-Cola também gerou uma forte reação ao descobrir que, em suas instruções de treinamento de funcionários, incluía uma regra de que os participantes “tentassem ser menos brancos” em seu comportamento.

“A Coca-Cola está forçando os funcionários a concluir o treinamento online, dizendo-lhes para ‘tentarem ser menos brancos’. Essas imagens são de um denunciante interno”, escreveu Karlyn.

Além disso, a política e comentarista americana conservadora Candace Owens comentou sobre os controversos materiais de treinamento.

“Se uma empresa corporativa enviasse um kit de treinamento instruindo os negros sobre como ‘ser menos negros’, o mundo implodiria e os processos se seguiriam. Espero sinceramente que esses funcionários processem a @CocaCola por racismo flagrante e radiodifusão.”

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